Sosialisasi Upaya Peningkatan Pemahaman Digital Marketing Pada Desa Pasar Kecamatan Singkil Kabupaten Aceh Singkil

Authors

  • Hardian Fakhrurrazi Fakultas Ekonomi Dan Bisnis, Universitas Muhammadiyah Sumatera Utara

DOI:

https://doi.org/10.55983/empjcs.v3i1.438

Keywords:

Digital Marketing, Socialization, and MSMEs

Abstract

Current technological developments require the public, especially MSME business actors, to be able to use technology in the sales activity process. Technology has contributed greatly to the MSME sector. One of them is the use of social media as a means of digital marketing (digital marketing), Business actors in Pasar Village, Aceh Singkil District need to be given guidance regarding the application of digital marketing to their business. Providing digital marketing outreach for Pasar Village MSMEs to develop product marketing, Pasar Village MSMEs need the development of social media as a promotional tool. The aim of conducting this research is to provide an understanding of the importance of digital marketing for MSMEs in developing their businesses. The result of mentoring activities for the development of MSMEs by holding digital marketing outreach activities is that business actors have obtained social media accounts as a means of digital marketing as well as information on how to brand products

References

Afolayan, A., Plant, E., White, G.R., Jones, P. and Beynon‐Davies, P. (2015). Information technology usage in SMEs in a developing economy. Strategic Change, 24(5), pp.483-498. DOI: 10.1002/jsc.2023

Alwendi. (2023). Sosialisasi Digital Marketing dalam Menigkatkan Pendapatan UMKM di Desa Basilam Baru Kecamatan Muara Tais-II Kabupaten Tapanuli Selatan. Welfare Jurnal Pengabdian Masyarakat. Vol. 1. No. 1

Chaffey, D., & Ellis-Chadwick, F. (2016). Digital Marketing: Strategy, Implementation and practice (6th ed.). Pearson.

Kannan, P. K., & Hongshuang, L. (2016). Digital Marketing: A Framework, Review and Research Agenda. Elsevier : International Journal of Research in Marketing

Sawicki, A. (2013). Digital Marketing. Journal World Scientific News

Schiffman, L. G., & Lesli, L. K. ( 2015). Consumer Behavior Tenth. Edition: Pearason Education.

Stockdale, R., Ahmed, A., & Scheepers, H. (2012). Identifying Business Value from The Use of Social Media: An SME Perspective. Pasific Asia Conference on Information Systems. Association for Information System Electronic Library

Tambunan, T. (2012). Usaha Mikro Kecil dan Menengah di Indonesia: Isu-Isu Penting, Jakarta: LP3ES

Downloads

Published

2024-01-26

How to Cite

Fakhrurrazi, H. (2024). Sosialisasi Upaya Peningkatan Pemahaman Digital Marketing Pada Desa Pasar Kecamatan Singkil Kabupaten Aceh Singkil. Empowerment: Jurnal Pengabdian Masyarakat, 3(1), 31–37. https://doi.org/10.55983/empjcs.v3i1.438