SANTI, S.; MULYANTI, D. Pengaruh Motif Belanja Hedonik Dan Motif Belanja Utilitarian Terhadap Loyalitas Konsumen . Inovatif: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan, [S. l.], v. 2, n. 1, p. 21–27, 2023. DOI: 10.55983/inov.v2i1.387. Disponível em: http://journal.sinergicendikia.com/index.php/inov/article/view/387. Acesso em: 23 aug. 2026.