Pendampingan Digitalisasi Bisnis KWT Soka Makmur

Authors

  • Mahendra Adhi Nugroho Universitas Negeri Yogyakarta, Yogyakarta, Indonesia
  • Ponty Sya'banto Putra Hutama Universitas Negeri Yogyakarta, Yogyakarta, Indonesia
  • Safiera Faradila Azzahra Universitas Negeri Yogyakarta, Yogyakarta, Indonesia

DOI:

https://doi.org/10.55983/empjcs.v1i4.189

Abstract

KWT Soka Makmur faces challenges in the digital world but does not yet have sufficient skills to manage its business digitally. Thus, it is necessary to hold 1). Training and mentoring in business digitization strategies using e-commerce marketplace 2). Training and mentoring in mastering internet-based customer governance using a mobile web page. The training and mentoring activities results show an increase in KWT Soka Makmur members' capability to manage business digitally. After the mentoring activity, KWT Soka Makmur has an e-commerce marketplace account and a mobile web page for business digitization. KWT Soka Makmur management also has sufficient skills in managing businesses digitally.

References

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Delloitte. (2015). UKM Pemicu Kemajuan Indonesia. Retrieved from https://www2.deloitte.com/content/dam/Deloitte/id/Documents/finance/id-fas-sme-powering-indonesia-success-report-bahasa-noexp.pdf

Purwana, D., Rahmi, R., & Aditya, S. (2017). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(1), 1-17. doi:10.21009/jpmm.001.1.01

Susiana, A., Kartikasari, R., & Hidayati, S. R. (2021). Penerapan Teknologi untuk Peningkatan Produktivitas dan Pemasaran Criping Pisang Kelompok Wanita Tani Soka Makmur. Jurnal Pengabdian Multidisiplin, 1(3), 81 - 90. doi:10.51214/japamul.v1i3.142

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Published

2022-06-26

How to Cite

Nugroho, M. A., Hutama, P. S. P., & Azzahra, S. F. (2022). Pendampingan Digitalisasi Bisnis KWT Soka Makmur . Empowerment: Jurnal Pengabdian Masyarakat, 1(4), 496–501. https://doi.org/10.55983/empjcs.v1i4.189

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Articles